Managing
Editor's Letter
A History From The
Heart
Matt Simpson
Managing Editor
President, Ale Atlanta
Most of us were out of work. That’s
how we began; a loose collection of beer aficionados,
all looking for a creative outlet in which to express
our love for craft beer. It’s with this passion and
commitment to excellence in the craft brew industry
that we bring you The Beer Cellar.
As President of Ale Atlanta, I meet
and converse with a good number of industry professionals,
all of whom have dedicated their lives to the creation
and distribution of world-class beer. While we appreciate
and admire their contributions to this craft, it’s not
for them we will write; it’s you. The creators of this
publication are average folk, with good palates and
a penchant for flavor. Above all else, we adhere to
the old adage “Life’s too short to drink bad beer.”
And we hope you feel the same.
Every issue, we’ll try to bring you
the latest stories about the beer industry you may not
have heard. And while our concentration may be on the
Southeast, we’ll never hold back a relevant story that
may affect you, a beer lover.
Knowing it’s you to whom we’re catering,
we hope for you to play an active role in our publication.
Give us feedback; send us story ideas and photos. Hell,
send us a complete story from your area. If you’ve got
questions, letters or story ideas, imagine how many
other people would like to hear about them. Please send
any photo submissions to Photos@thebeercellar.com.
Also, keep in mind that TBC is trying
to plug a void in this area of the country and we’ve
got big shoes to fill. There may be larger and more
comprehensive publications, but none will give you the
focus we will. And none will present that focus in quite
the same way, or in the same areas.
We hope you’re informed and entertained
enough to come back and maybe even pass the word of
our arrival. We look forward to serving you.
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